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And finally, it highlights the slew of barriers that brands need to overcome in order to tap into the potentially lucrative market.

Twelve months of research, 1000 cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle).

The expansion of new bank account holders in India has gained further traction over the past year (2014-2015) driven by the Prime Minister’s Jan Dhan Yojana (PMJDY), an initiative to accelerate financial inclusion. Note: Membership and subscription to Showcase ALICE is a donation to the ALICE A. Your bot subscription will normally start within 24-36 hours. These software programs use messaging as an interface through which to carry out various tasks, like checking the weather or scheduling a meeting.Bots are still nascent and monetization models have yet to be established for the tech, but there are a number of existing strategies — like "as-a-service" or affiliate marketing — that will likely prove successful for bots used as a tool within messaging apps."We're focused on the long term, and that's the main reason for today's proposal," Zuckerberg said at the top of the company's earnings call.

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